Budget:

Funded by doodlebank: 9.99 eth

Per month: $1000 per founder (10 hrs per week @ $25/hr) → 4.72 eth (originally quoted Dbank 6.38 but USD value at time of payment was higher so took less eth in payment)

Additional funding → for deliverables and growth strategy

• .6 eth on 2 NOW passes to gain access to tokengated NOW media discord as well as ability to participate in NOW media tokenized media network
  • Turns out they were not ready to do anything very quickly, despite the support of many media personalities in the space, this was a bad buy.
• .6 eth on genesis boxes for prizes for future contests and giveaways (TGID still holds 2)
• 1.92 eth on A/V & video podcasting equipment
• .45 eth 3 commissions graphics from a community artist
• .85 eth 5 Commisions from a community artist
• .1 eth (est) gas and transaction fees
• .12 eth Software subscriptions
  • Adobe - 32.33/mo
  • Notion - 21.56/mo
  • Twitter - 10/mo
  • 4mo est (.12 eth)
• .5 eth Commissioned community artist to make animation for future project
• Remaining in treasury - .13 eth from TGID season one funding

Key Learnings:

• Gained 111 subscribers to our newsletter (The TGIDigest), Gained hundreds of followers on Twitter
  • Aggregation of news was good for being thorough, but was not a hit in regards to pmf
  • If we pursue written content again it will be op-ed or commentary, and likely shorter form. This is based on feedback sessions we conducted post mortem
• Through our commissioned graphics we believe we achieved a level of quality that was on par with the official doodles branding.
• Our two top performing tweets categories were short form video and community derivatives. We believe these had success due to being well produced and created an interactive experience for holders.
• We had an initial aim to become the “apple insider” or adjacent media brand to doodles. After our 4 month pilot season, we did not find a product market fit with Doodles or the community. We believe the doodles brand is not at the scale at this point in time to support ancillary media companies. Tldr we are sooo early
• In the future we will experiment with content that appeals to a broader audience.
  • Based on post mortem feedback sessions we believe that growing our personal brands will have a greater impact on the reach of TGID
  • Based on this same feedback we will be experimenting with content that is more focused on entertainment and more varied topics.
  • We believe that if we strengthen our personal brands and cast a wider net with TGID content we will increase our ability to serve the doodles community better. Our focus on doodles exclusively was preventing a flywheel of growth.